After launching its “BE STUPID STUPID” campaign in 2010, Diesel has created a new campaign called “Diesel Island” where those who wish to “be stupid’ can in fact do so. It’s online marketing team is calling it “lost but with nicer clothes and no polar bears.”
Here are a few highlights of the Diesel Island campaign:
- Print and outdoor campaigns showing these new immigrants exploring the new island
- Viral videos, a Facebook application and a game based on island’s everyday life, pirate radio
- Its own Wikipedia entry, updated every week as the emerging society and its rules and regulations evolve
- Diesel stores will become the official “embassies” of the island, with flags, maps and explanations of the philosophy
I especially love the copy on one of the ads “Diesel Island is the least fucked-up country in the world. But give us time.”
What do you think? Do you think it’s a good way to continue the “BE STUPID” campaign in a less controversial way?
See some images below:
So so happy for Natalie Portman on her win for Best Actress. You can tell how grateful she was in her speech – I especially love the part where she thanks her fiancé.
If you haven’t seen Black Swan yet – do it!
Nylon Magazine just wrote a blog post about one of Richard Phillips’ newest pieces – a portrait of Kirsten Stewart. This portrait looks very similar to her Nylon Cover (just flipped). See below:
Richard Phillips' Portrait of Kristen Stewart
Kristen's Nylon Cover
What do you think?
These portraits are part of Phillips’ new “Most Wanted” exhibition – in which he paints young Hollywood Icons. Here are few other examples of his work:
See more at Elle.com.
If you are a Gossip Girl fan, you may recognize this painting hanging in the Van Der Woodsen penthouse:
“Modern Elegance, Timeless Luxury”
Calvin Klein’s new commercial featuring Lara Stone. I am always a fan of commercial campaigns for fashion designers – they always come out so beautifully done.
Because of my recent nostalgia for Paris and my yearning to go back, I thought I would share some of the pictures I took of Versailles while there. Although it was my second time being there (the first was when I was only 12), I appreciated it so much more and felt like I was seeing so much more.
If you ever go, you must see Marie Antoinette’s pretend village. The palace is, of course, usually the main attraction (and unbelievably gorgeous and decadent), but I found her village so much more interesting. They even still have animals there! (As well as beautiful vegetable gardens). Unfortunately, you can’t go up into her little cottage, but just walking around the grounds was amazing. She had secret caves, and ponds, and everything you could possibly think of.
This is why I wish I was her…
I recently came across this jewelry line “Macha Jewelry” on Etsy.com. They have great little metal and jewel combined pieces, including rings, earrings, bracelets, and necklaces. Although simple pieces, most are silver, gold, or some kind of metal, they are very delicate and beautiful. I especially love the gold and silver infused pieces.
Their rings are probably the most unique – ranging from beautiful bespoke rings to russian wedding chains to wrap around metallic rings. (And Macha Jewelry will custom create them to your size). They even have wedding bands and engagement rings – not your typical Tiffany’s.
The below I found on Etsy.com:
Russian Chain Ring 14k Gold and Sterling silver – $395
Cale Ring – $190
Heart Lariat Necklace – $140
Jagger Trilogy Ring – $510