After launching its “BE STUPID STUPID” campaign in 2010, Diesel has created a new campaign called “Diesel Island” where those who wish to “be stupid’ can in fact do so. It’s online marketing team is calling it “lost but with nicer clothes and no polar bears.”
Here are a few highlights of the Diesel Island campaign:
- Print and outdoor campaigns showing these new immigrants exploring the new island
- Viral videos, a Facebook application and a game based on island’s everyday life, pirate radio
- Its own Wikipedia entry, updated every week as the emerging society and its rules and regulations evolve
- Diesel stores will become the official “embassies” of the island, with flags, maps and explanations of the philosophy
I especially love the copy on one of the ads “Diesel Island is the least fucked-up country in the world. But give us time.”
What do you think? Do you think it’s a good way to continue the “BE STUPID” campaign in a less controversial way?
See some images below:
“Modern Elegance, Timeless Luxury”
Calvin Klein’s new commercial featuring Lara Stone. I am always a fan of commercial campaigns for fashion designers – they always come out so beautifully done.
UK’s Advertising Standards Authority has banned a number of Diesel’s new “Be Stupid” advertisements.
“The ASA said the racy ads were indecent, could be seen by children and might encourage bad behavior. But Diesel said that the ads weren’t offensive and “did not contain any provocative nudity beyond the usual amounts shown in many swimwear, sportswear or lingerie ads.”
– The Huffington Post
Although these ads are seen as inappropriate and racy to some, it actually won the Grand Prix Lion for the outdoor category at the recent Cannes Lions International Advertising Festival. That’s kind of a big deal…
I can see how some people may see these ads as offensive, but I think it appeals to Diesel’s target audience. People who buy Diesel clothing are often risqué and flirtatious.
What do you think?
Now, I know that Calvin Klein was going for the more raunchy and extremely sexual approach with a few of his print ads… but I recently came across these TV spots that were just a little over the top. Consequently, they were banned from TV. Tell me these aren’t just a little creepy…
Obviously, this next issue of Love Magazine features a lot of nudity so I didin’t want to put all the pictures up. But you can see the editorials at FashionGoneRogue.com:
Lara Stone and Daria Werbowy
There is one editorial that doesn’t contain any nudity and has a bunch of different models, so I will post that soon!
Natalia Vodianova is one of my favorite models and Stella McCartney is one of my favorite designers so I’m so happy that they are working together.