After launching its “BE STUPID STUPID” campaign in 2010, Diesel has created a new campaign called “Diesel Island” where those who wish to “be stupid’ can in fact do so. It’s online marketing team is calling it “lost but with nicer clothes and no polar bears.”
Here are a few highlights of the Diesel Island campaign:
- Print and outdoor campaigns showing these new immigrants exploring the new island
- Viral videos, a Facebook application and a game based on island’s everyday life, pirate radio
- Its own Wikipedia entry, updated every week as the emerging society and its rules and regulations evolve
- Diesel stores will become the official “embassies” of the island, with flags, maps and explanations of the philosophy
I especially love the copy on one of the ads “Diesel Island is the least fucked-up country in the world. But give us time.”
What do you think? Do you think it’s a good way to continue the “BE STUPID” campaign in a less controversial way?
See some images below:
Because of my recent nostalgia for Paris and my yearning to go back, I thought I would share some of the pictures I took of Versailles while there. Although it was my second time being there (the first was when I was only 12), I appreciated it so much more and felt like I was seeing so much more.
If you ever go, you must see Marie Antoinette’s pretend village. The palace is, of course, usually the main attraction (and unbelievably gorgeous and decadent), but I found her village so much more interesting. They even still have animals there! (As well as beautiful vegetable gardens). Unfortunately, you can’t go up into her little cottage, but just walking around the grounds was amazing. She had secret caves, and ponds, and everything you could possibly think of.
This is why I wish I was her…
I came across this cottage on both TheNewYorkTimes.com and The English Muse. Designer and blogger, Sandra Foster, has taken shabby chic to a whole new level and it’s beautiful. Located in the Catskills, this Victorian cottage has one room and a lofted bed (accessible by ladder). How much did this cost to renovate? Only $3,000. Foster proves that if you have creativity you can do anything for nothing.
I could easily live in this gorgeous one room cottage for the rest of my life. Whatever happened to the Shabby Chic show anyway….?
Why do I like her so much? Mostly her tattoos + hair.
Erichsen has a total of 16 tattoos. They include “float”, written on the left side of her neck, an upside down triangle on the back of her neck, a circle behind her right ear, a cross on her right earlobe, “Serendipity is Life” written on the back of her upper right arm, a revolver on the inside of her upper left arm, “This Too Shall Pass” written on the inside of her upper right arm, “This World Tonight is Mine” written on her right wrist, “Redemption” written on her upper left forearm, three circles on the inside of her left wrist, a star on her upper left torso (just under her armpit) and a lightning bolt her upper right torso. (Freja Beha Blog)
See all of her tattoos here: Freha Beha Blog